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Featured Ideas on CRMFYI


Since its introduction in 2006, the Salesforce IdeaExchange has been a powerful source of customer involvement in improving Salesforce.com. Part of the success of the IdeaExchange has been opening the mic and letting every person have their say. ...
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Cloud Insanity - Mistakes of the Past


I enjoyed Mike Kavisís post, Cloud Insanity - Focusing on all the wrong things, again, especially his definition: "Cloud Insanity - To repeat the same behaviors that caused SOA to fail and expect a different result." How true....
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Crowdsourcing the Terror Response to Mumbai


The disheartening events in Mumbai have saddened me. Most people, whether they align with India on substantiative issues, would agree that terror is not an acceptable route to meeting one's objectives. While this mayhem went on and I tried to keep...
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The "GOP" Gets the New Way of Computing


While Appirio will remain decidedly bipartisan for the foreseeable future, we got caught up in the energy and excitement of the Republican National Convention (RNC) this week in Minneapolis-St....
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HP Rolling the Dice on Data Warehousing


Shortly after taking the helm of Hewlett-Packard in early 2005, Mark Hurd realized that, despite being one of the world's leading technology suppliers, HP had an embarrassing and crippling technology problem. There was no easy way for executives to...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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